What’s in a brand? In real estate, a brand is essentially how someone feels about you or your product based on their feelings, associations and experiences.
"November 2024" Archives
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Data is the key to staying ahead in today’s competitive real estate market. The ability to gather, organize and interpret information efficiently can make or break a brokerage’s profitability.
Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas’ Stuart Siegel writes.
Potential real estate clients are growing less responsive to mortgage-rate dips, one of several key takeaways from the results of the latest Inman-Dig Insights consumer survey.