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Citi looks to grow market share with mortgage.com platform

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. The company has an aggressive marketing goal to reach the No. 1 spot in organic home-buying search within six months, which is why Citi used its partnership…

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