"2024" Archives

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Mortgage demand has fallen 41% since Fed’s 50 bps cut

Mortgage demand declined for a sixth straight week on the back of higher mortgage rates, according to weekly applications survey data published Wednesday by the Mortgage Bankers Association (MBA). Applications dropped 10.8% on a seasonally adjusted basis during the week ending Nov. 1. Demand has plummeted 41% since the last increase in applications during the…

Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed spots from Alma, launched after Valentine’s Day in partnership with OkCupid, and a Halloween…