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Despite lower rates, mortgage applications continue to slide

Mortgage applications decreased by 1.2% from last week on a seasonally adjusted basis, according to data from the Mortgage Bankers Association’s (MBA) weekly mortgageapplications survey for the week ending Feb. 21, 2025. On an unadjusted basis, the index decreased 4% compared with the previous week. The refinance index continued its declining streak and decreased 4%…

The AI search revolution: Rethinking real estate content strategy in the era of the AI overview

The new search paradigm for real estate The introduction of artificial intelligence overviews is changing how users consume information online. Traditional top-of-funnel searches — like “how-to” topics and basic informational queries — now stem from AI-generated overviews on search result pages. And, AI overviews don’t just aggregate information randomly. They strategically source content from: Top-ranking…

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