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Rocket’s modern messenger: TikTok influencers

Rocket Companies’ return to the Super Bowl on Sunday marked not only a milestone for the company’s calculated rebrand but a new level of connection between the financial services sector and online influencers. While many mortgage professionals have taken to apps like TikTok, LinkedIn and Instagram to make housing-related content, the influencers who posted “reaction”…

FOA’s James Mittleman looks ahead at 2025 with AAG integration in rearview

When news came down about the acquisition of American Advisors Group (AAG) by Finance of America (FOA), reactions across the reverse mortgage industry were largely optimistic. Now that some time has passed, FOA leaders are largely looking ahead at the business possibilities for the next year. This is according to James Mittleman, FOA’s senior vice…