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Real estate negotiation: 8 effective strategies from a KW mega broker

Negotiation is not just a skill — it’s an art. In real estate, knowing the keys to a successful negotiation is essential. Skillful negotiations can not only help you build a more sustainable career — they can also help you earn higher compensation, get more listings, and achieve more satisfying outcomes for your clients. After…

Bay Area brokerage buys back independence to ‘make meaning, not money’

The moment felt surreal and inspiring for Chris Trapani and Ryan Iwanaga, co-founders of the Christie’s International Real Estate Sereno brokerage, as they repurchased their independence from @properties. After inking the deal, the leaders say they have one mission in mind for Sereno’s future — make meaning, not money. The move came after @properties finalized…

Trump’s path to lower housing costs has to navigate local concerns

President Trump has made it clear that he wants to address housing challenges, including the lack of housing supply and rising prices. In an executive order signed Monday night, Trump ordered the heads of all executive departments and agencies “to deliver emergency price relief, consistent with applicable law, to the American people.” In the memorandum,…

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