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Senate passes trigger leads bill, measure heads to House

The Senate on Tuesday approved the trigger leads bill, which limits the use of “abusive“ digital marketing tools to reach potential borrowers. Mortgage trade groups commended the passage of the bipartisan legislation known as the Homebuyers Privacy Protection Act (S. 3502). The bill has been sent to the House of Representatives, which has two days…

NAR seeks dismissal of Muhammad antitrust suit

After pushing back against an antitrust lawsuit filed against it in Michigan, the National Association of Realtors (NAR) has shifted its focus to a similar suit filed against the trade group in Pennsylvania. On Monday, NAR joined with fellow defendants Pennsylvania Association of Realtors, Greater Lehigh Valley Realtors, Allyson Lysaght and Justin Porembo to file…

Citi looks to grow market share with mortgage.com platform

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. The company has an aggressive marketing goal to reach the No. 1 spot in organic home-buying search within six months, which is why Citi used its partnership…